Full Color Printing Always Makes a Great Impression

When you sit down with a blank sheet of paper in front of you, does your vision for filling that page include color? Whether that page is meant to inform, invite, or inspire, it will make the greatest impression if it is printed in full color.

Black and white printing works for certain things - text documents and photographs. But full color printing is the best way to make the right impression.

Here are some reasons why:

• It's more professional. If you're trying to sell your company's products or services, choosing full color printing for marketing materials and business cards shows your prospective customers you are a company that is worth doing business with. It can help add legitimacy to your company that will make people more likely to consider doing business with you.
• Printing in full color grabs attention. If you are standing at a bulletin board or sifting though a pile of mail and there are five items, four of them in black and white and one of them in color, it's a given that your eyes will be drawn to the one that has been done in color. You can write a solid brochure, flyer or newsletter, but if it doesn't get someones attention, it won't make a difference.
• Pictures will look better. While of course you can add pictures in black and white, color pictures are more crisp and true to life. Often times when you print a picture in black and white, you end up with an image that is almost impossible to make out. Full color printing can help prevent this problem.

One thing that may deter you from choosing color over black and white is cost. You may assume that it is much more expensive to print in color than it is in black and white. In some cases, that is true. However, as technology has changed, new dyes and methods have been created that can allow you to choose full color without adding a great cost to the project.

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Banners - We Do Them Right

Get Noticed With Banners

Banners –  We Do Them Right!

Simple but catchy!  Attract potential customers with bright colors and eye catching graphics.
Every company wants to distinguish itself from the crowd.  A great banner is something you can use to obtain an advantage over your competitors.

Banners are one of our most requested products.  We can create a simple banner with basic text, or an elaborate banner with full-color images.  Whether you’re promoting an event, advertising a sale, or trying to display information; we can design any banner to meet your needs.

When banners are used outdoors, many times they require stronger materials and reinforced hems to withstand the abuses of Mother Nature.  While most outdoor banners are a temporary means of signage, they can last a long time; if they are made and installed properly.   As experts in this area, we can recommend the correct material, weight, finish, and size for your banner.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162

 

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HOW TO: Use Twitter Hashtags for Business

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If you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (“#”) attached to it. That’s what Twitter users call a “hashtag,” and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag?
Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword. Hashtags are also often used by conference and event organizers as a method of keeping all tweets about the event in a single stream, and they’ve even been used to coordinate updates during emergencies. In fact, hashtags were first popularized during the 2007 San Diego wildfire, when the tag #sandiegofires was used to identify tweets about the natural disaster.
You can create a hashtag simply by appending the hash symbol to a word, like this: #hashtag.

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How to Utilize Existing Hashtags

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Because hashtags tend to spread so quickly and because Twitter users often search hashtags for content from people they aren’t following, using hashtags can be a great way to extend your reach on Twitter and connect with your current audience in a more meaningful way. There are a wide variety of already established hashtags — and new ones being created daily — that you can join. You need to be careful, however, that your use of hashtags is consistent with both your brand and the tag itself.
Unfortunately, as hashtags have become more popular, they’ve also become a vehicle for spam. You should never use a hashtag on a tweet unrelated to that tag, and you should never stuff your tweets with currently popular hashtags with the sole purpose of appearing in Twitter search results. Proper etiquette dictates that you should only use hashtags if your tweet is actually relevant to the tag’s associated meme or topic.
So which tags should you participate in? That depends wholly on your business and your purpose for using Twitter. For example, it’s probably a bad idea to participate in the #robotpickuplines hashtag if you own a health club and use your Twitter account to offer customer service to members. But if you own a record shop, you’ll more than likely want to join in the #musicmonday hashtag, in which people tweet about what music they’re listening to and suggest other musically-inclined users to follow every Monday. Or if you own a restaurant, why not tweet out your specials or some recipes on #tastytuesday.

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Three Planning Tips for Digital Printing Success

Three Planning Tips for Digital Printing Success

Digital printing has opened up new possibilities for marketers and end users alike. Variable-data printing features such as personalized URLs have helped bridge the gap between print and online campaigns. Meanwhile, the speed, quality and versatility of today’s digital presses has broadened the scope of applications that are a fit for digital printing.

From a production standpoint, digital applications must be planned carefully before toner hits paper. With turnaround speed at a premium, there’s no time for surprises. Here are Pine Press Printing's top three planning tips for digital printing success:

1. Keep glue areas free of inks, toners and coatings.
Gluing is commonly used to seal direct mail pieces or form the spine on booklets. As with conventional inks, some glue formulas can have unpredictable reactions with the inks, toners and coatings used for digital applications. Whenever possible, remove these elements from the areas of your pieces that will receive remoist, fugitive or seam gluing. If this isn’t possible with your design, let Pine Press Printing test a sample in advance to ensure proper adhesion.

2. Crease your sheets prior to folding.
Digitally-printed products are susceptible to cracking at the fold for two reasons. First, digital inks and toners are fused to the surface of the paper. The fusing process uses high heat, which dries out the paper. To combat cracking, digitally-printed sheets should be creased to ensure crisp, accurate folds. For digital applications, creasing is superior to folder scoring, and more economical than letterpress scoring Pine Press Printing has specialized creasing equipment.

3. Provide ample project details to your printer.
Speed is the name of the game in digital printing. Complete job information is essential to meeting fast and frequent deadlines. Provide as many as details as possible to your printer about your project. In addition to the “basics” - quantity, finished size, services required, paper thickness, etc. - information such as packing instructions, shipping quantity and location breakdowns and the number of versions help maximize production efficiency and minimize confusion and delays.

Pine Press Printing: Specialized Solutions for a Digital Workflow
Pine Press Printing understands the demands of digital applications: Shorter runs, faster turnarounds, consistently high quality and on-time deliveries. Our range of services - including folding,  perfect binding, mechanical binding, and more - are geared to meet these demands. Call us today to begin planning your next digital success!

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Five Ways to Spice Up Your Brochure

Once in a while a brochure printing project comes up that provides the opportunity and budget for a stellar piece that will make the reader stop short. Or maybe you have been asked to create an annual report, and you are seeking highly skilled book printing and publishing companies. In either case, consider asking Pine Press Printing about new advances in paper coating.
Coating your press sheet can add depth and dimension to an otherwise flat piece of paper. Think of the various coatings—varnish, UV, and aqueous—as a way to make certain parts of the brochure jump out at the reader and other parts sit back in a more subdued manner. Then play these two options against one another within a single brochure to accent one element and downplay another. Here are five suggestions:

1. On a black background, perhaps a divider page in a book, create a type-only design, including a number of key words related to the content of the book. Use an attractive typeface, or a few typefaces, in a large point size. Overlap the words in various places. Make some of the words slightly lighter than the black background (maybe 80 percent black). Coat some of the words with gloss varnish and some of the words with dull varnish. Even consider using black foil stamping to print a few of the words. The end result will be a divider page in which some of the words seem to float in front of the others, some closer to you, some further away. (Ask your printer for help—early in the process–and expect to pay extra for the black ink, dull varnish, gloss varnish, and foil stamping.)
2. Print a background photo of a tree, and add sandpaper UV coating to accentuate the texture of the bark. When you rub the page between your fingers, you will experience the simulated roughness of the wood. A similar sensation, although slightly more rubbery than sandpaper UV, can be achieved with soft-touch aqueous coating. In both cases, you feel like you are touching a physical object, not a glossy photograph.
3. Start with a photograph of a glass or metal object (such as silverware or fine crystal). Add a high-sheen UV gloss coating. The smooth texture will reinforce the reflectivity and hardness of the glass or metal.
4. Expand upon the prior example (the photo of glass or metal) in the following way. Wherever you have not highlighted the metal or glass with UV gloss coating, add a dull UV varnish. The contrast between the dull background and the glossy metal or glass objects will make the glass or metal objects appear to come toward the viewer while the dull UV coating will make the background recede. (It’s a little like experiencing a 3-D movie.)
5. If your brochure highlights food, consider the texture of the food. Maybe it’s comfort food with a rough texture, like bakery delectables. Perhaps a textured coating will help the viewer subconsciously imagine the rough texture of bread or pastry. Or if you’re trying for a more upscale, high-styled look, use a gloss UV coating. This would be particularly powerful if the food you are showcasing in your brochure is coated with a sauce or some other moist surface that naturally reflects the light.

As you can see, these are all upscale images (food, fashion, luxury goods, etc.), and hence require more help from your printer and are more expensive. But once in a while the perfect project comes up for which the budget is available and these coating techniques are indispensable. Talk with your brochure printers and book printers early in the process.

Meet Brandon Boatwright New at Pine Press Printing

NEW Intern at Pine Press Printing !         We are proud to have Brandon Boatwright working with us this summer. He is a native of Lexington. Graduating from Lexington High School, and now Clemson University with a degree in Communication Technology & Society.  He will be returning to Clemson in August to begin work on his Masters Degree. Brandon will be making his career in PR Marketing and Communications and he enjoys all sports especially baseball and soccer.   He is a great help with jobs here in our shop and making deliveries to your businesses. Make sure to say hello to him when he stops by your place.   God Bless, Lori

Company Logo Pine Press Printing & Mailing 120 Ellis Av. Lexington, SC  29072 Tel: (803) 359-9162 Facebook Twitter

12 Great Riches of Life

--- by Napoleon Hill


1) Positive Mental Attitude
All riches begin with a state of mind. And remember, it is the one thing over which you have sole control. This is the starting point of all riches, whether they be material or intangible. It attracts true friendship and the hope of future achievement. You labor in the highest plane of your soul, creating. It attracts harmony in home relationships and friendly cooperation. It frees you from fear and provides you with the riches of enthusiasm. It inspires you with the riches of song and laughter, which indicate your state of mind. The joy of knowing that the mind can and will serve any desired end if one will take possession of it and fuel it with a definite purpose. It elicits the riches of play through which one may lay aside all of the burdens of life and become as a little child again. It puts you in touch with one’s “other self” – the self which knows no such reality as permanent failure. The wisdom of meditation through which one may draw upon the great universal supply of infinite intelligence at will. These and all other riches begin with a positive mental attitude.

2) Sound Physical Health
Sound health begins with a “health consciousness” produced by a mind that thinks in terms of health instead of sickness. It requires temperance in eating and commitment to physical activity.

3) Harmony in Human Relationships
Harmony with others begins with yourself. “To thine own self be true, and it must follow, as the night the day, thou cans’t not then be false to any man” ~Shakespeare

4) Freedom From Fear
Nobody who fears anything is free. The seven basic fears that appear in the mind are poverty, criticism, ill health, loss of love,loss of liberty, old age, and death.

5) The Hope of Achievement
The greatest of all forms of happiness comes from hope of achievement of some yet unattained desire.

6) The Capacity for Faith
Faith is the connection with the conscious mind and all that is. It is the fertile soil of the garden of the human mind where all riches in life are produced. It is the stuff that gives creative power and action to the impulses of your thoughts.

7) Willingness to Share One’s Blessings
Happiness comes only by sharing. Riches that are not shared will ultimately die. All riches may be multiplied by the simple process of sharing them where they may serve others.

8) Labor of Love
Labor is the highest form of human expression of desire. The forerunner of all human progress. All labors of love are sanctified because they bring the joy of self-expression.

9) An Open Mind on All Subjects
It is only the person with an open mind who becomes truly educated and who is thus prepared to receive the greater riches of life.

10) Self-Discipline
The person who cannot master himself may never become of the master of anything else. Those that master themselves become the masters of their destiny. The greatest expression of this is in humility of the hear when one has attained great riches or has been overtaken by that which is called “success”.

11) Capacity to Understand People
Comes from the basic understanding that all people are fundamentally like and evolved from the same place. Those who understand what motivates others must first understand what motivates themselves.

12) Economic Security
Economic security is not attained by the possession of money alone. It is attained by the service one renders – for this may be converted into all forms of human needs, with or without the use of money.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162

 
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