Three Planning Tips for Digital Printing Success
Digital printing has opened up new possibilities for marketers and end users alike. Variable-data printing features such as personalized URLs have helped bridge the gap between print and online campaigns. Meanwhile, the speed, quality and versatility of today’s digital presses has broadened the scope of applications that are a fit for digital printing.
From a production standpoint, digital applications must be planned carefully before toner hits paper. With turnaround speed at a premium, there’s no time for surprises. Here are Pine Press Printing's top three planning tips for digital printing success:
1. Keep glue areas free of inks, toners and coatings.
Gluing is commonly used to seal direct mail pieces or form the spine on booklets. As with conventional inks, some glue formulas can have unpredictable reactions with the inks, toners and coatings used for digital applications. Whenever possible, remove these elements from the areas of your pieces that will receive remoist, fugitive or seam gluing. If this isn’t possible with your design, let Pine Press Printing test a sample in advance to ensure proper adhesion.
Gluing is commonly used to seal direct mail pieces or form the spine on booklets. As with conventional inks, some glue formulas can have unpredictable reactions with the inks, toners and coatings used for digital applications. Whenever possible, remove these elements from the areas of your pieces that will receive remoist, fugitive or seam gluing. If this isn’t possible with your design, let Pine Press Printing test a sample in advance to ensure proper adhesion.
2. Crease your sheets prior to folding.
Digitally-printed products are susceptible to cracking at the fold for two reasons. First, digital inks and toners are fused to the surface of the paper. The fusing process uses high heat, which dries out the paper. To combat cracking, digitally-printed sheets should be creased to ensure crisp, accurate folds. For digital applications, creasing is superior to folder scoring, and more economical than letterpress scoring Pine Press Printing has specialized creasing equipment.
Digitally-printed products are susceptible to cracking at the fold for two reasons. First, digital inks and toners are fused to the surface of the paper. The fusing process uses high heat, which dries out the paper. To combat cracking, digitally-printed sheets should be creased to ensure crisp, accurate folds. For digital applications, creasing is superior to folder scoring, and more economical than letterpress scoring Pine Press Printing has specialized creasing equipment.
3. Provide ample project details to your printer.
Speed is the name of the game in digital printing. Complete job information is essential to meeting fast and frequent deadlines. Provide as many as details as possible to your printer about your project. In addition to the “basics” - quantity, finished size, services required, paper thickness, etc. - information such as packing instructions, shipping quantity and location breakdowns and the number of versions help maximize production efficiency and minimize confusion and delays.
Speed is the name of the game in digital printing. Complete job information is essential to meeting fast and frequent deadlines. Provide as many as details as possible to your printer about your project. In addition to the “basics” - quantity, finished size, services required, paper thickness, etc. - information such as packing instructions, shipping quantity and location breakdowns and the number of versions help maximize production efficiency and minimize confusion and delays.
Pine Press Printing: Specialized Solutions for a Digital Workflow
Pine Press Printing understands the demands of digital applications: Shorter runs, faster turnarounds, consistently high quality and on-time deliveries. Our range of services - including folding, perfect binding, mechanical binding, and more - are geared to meet these demands. Call us today to begin planning your next digital success!
Pine Press Printing understands the demands of digital applications: Shorter runs, faster turnarounds, consistently high quality and on-time deliveries. Our range of services - including folding, perfect binding, mechanical binding, and more - are geared to meet these demands. Call us today to begin planning your next digital success!
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