NEW! Large format Laminator.

NEW! Large format Laminator.
We now offer beautiful gloss laminating as well as Foam Board Mounting. This is a common option for many wide format print projects as it makes it easy to display your prints on an easel. Pine Press has several laminating options to choose from. Large or small, we can do it.
Call us today 803-359-9162

The business of designing business cards

The business of designing business cards

Find out why business cards so important in a business relationship, and how designers these days are thinking out of the box to create the perfect card.

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Business Cards- We Do them Right!

Pine Press Printing & Mailing delivers. Guaranteed!
Pine Press Printing your friendly hometown printer in Lexington, SC 29072
803-359-9162

Friendships Mean So Much

Rutu Bhonsle and his family are true friends of Pine Press Printing. Along with being our neighbor and dry cleaner since 1998 Rutu also helped create the two large colorful lighted signs in our store front windows. You cant have a better friend & neighbor than Rutu!

                           Rutu & Nicole Bhonsle

From The Greater Lexington Chamber and Visitors Center...

SWEET OF THE WEEK – Zebra Cleaners

Like many true individuals, this issue’s “Sweet of the Week” pretty much goes by one name. “We nominate Rutu,” says Jennifer Pryor at White House Florist, last week’s Sweet. Rutu is Rutu Bhonsle, the India-born entrepreneur who owns and operates Zebra Cleaners with his El Salvadoran wife, Nicole. Besides European-style dry cleaning, Zebra provides alterations and shoe repair, as well as wedding gown preservation and cleaning.

“You won’t find a more cheerful, outgoing fella in Lexington,” Jennifer promises. She and her family have been taking their dry cleaning to Zebra since 1998, when the Bhonsles opened for business near the U.S. Post Office on Augusta Highway. In 2001, Rutu and Nicole opened a second Zebra Cleaners near Lexington High School; in 2010, they opened their third in Irmo. By this summer, they’ll be working in their new downtown Lexington location, next to Pine Press Printing, in the former Miriam’s Petites & Missy Fashions building. Zebra Cleaners (www.zebracleaners.com) just started offering free delivery service.

Nicole and Rutu moved to Lexington from New York in 1993, following a visit here by train. After living in the big cities of Mumbai, New York and Leicester, near London, Rutu was captivated by the South Carolina countryside. They had friends in the area, as well as a fellowship of Rutu’s church, the International Family Church. “We said, ‘Wow, this is something fantastic,’” Rutu remembers.
When their plans to open a bistro didn’t come together, the Bhonsles decided to enter the dry cleaning business. Nicole worked for a friend’s dry cleaning service, and Rutu went to Europe to study dry cleaning methods there. They chose the name “Zebra” for several reasons. One is that zebras are hard to train, just as Zebra Cleaners’ methods are hard to imitate, Rutu says.

Rutu, 49, designs clothing, and plans to open a boutique. His designs will be seen in the Junior Woman’s Club of Lexington’s fashion show March 25. Meanwhile, at Zebra Cleaners, he and Nicole, 42, make a good team. “I handle the marketing and strategic planning,” he says. “Nicole, she’s the main brain.”

8 Tips for Designing & Printing Business Brochures

Marketing and advertising are the keys to business success. Whether you are operating a small business from your home, or a large multinational company, you will find that you always have a need for high quality business brochures. These marketing pieces demonstrate your companies brand and offer current and potential customers the ability to see what you do and the services you are able to provide. Here are eight  tips for designing and printing business brochures.

Pick a Standard Size/Folding Combination

There are a number of standard brochure types and sizes available to choose from. The advantages that come with selecting something standard include lower costs and an easier printing process. Also, if you work with our designer we already have experience with this type of brochure layout.

Decide if You Want Color or Black and White

There is a premium associated with color printing. The cost can be slightly more than printing with simple black ink. Depending on the quantity of brochures that you will order or print, there may be a reduction in the price variance for many thousands of copies. Otherwise, if you plan to print color brochures it is important to realize that there is a increased cost involved.

Choose the Right Paper

A beautiful photographic brochure will be significantly less effective if it is printed on low quality or thin paper. When you work with Pine Press Printing to produce your business brochures, you can expect that we will make recommendations about paper type and weight if we think you should reconsider your initial choices.

Work with a Professional Designer

The investment that you will make in your business when you print brochures is very important. Therefore, you should work with our professionals to ensure that your message gets out and that the delivery is going to catch the attention of potential clients.

Find the Right Message and Use Words Sparingly

No one is going to read paragraph after paragraph of small print on your brochures. It is important to figure out exactly what you want to say and the fastest way to say it. We have expert copywrite experience to help develop those words.

Find the Right Graphics

Regardless of your business, your brochures will probably need to include some type of graphics or photos. The target audience will help to determine what you use, be it graphs, photos, cartoons or just a simple logo. Having a brochure that catches the eye of your target audience is what matters the most.

Be Original

If you can find a way to present your material and market your business creatively and originally, there is a higher likelihood that your audience will not only notice your brochure, but also pass it around! The more exposure your company and your materials get, the better your business will grow.

Brochures are an Extension of Your Business

Brochures are one part of your business branding strategy. They are an extension of your identity and in keeping with that idea, you should make sure that your brochures speak on behalf of your business to anyone who is willing to take the time to listen to your message.

Conclusion

By taking the time to follow these eight simple tips about designing and printing your business brochures, you will be making huge strides in your business marketing. Remember, you never get a second chance to make a good first impression!


Pine Press Printing is here to help.

Best Wishes,
John

5 Sure Fire Tips To Get Closer To Your Customers

Investing your time and finding ways to make clients happy proves you really care and are committed to fostering a long-term relationship.

I would like to suggest you print this list out and post it close to your desk. When you have that rare moment to consider your next move, there will be 5 quick tips right in front of you. Think of a client and implement one of these suggestions. I guarantee you will see results. You cannot go wrong with No.1, try it first.

1. Send a written thank you card, and not just after your first appointment.

2. Take clients out for a meal.

3. Make sure you or your boss call and thank the customer for their business to show them they're important.

4. Who doesn't enjoy getting mail that shows others are thinking about us? Send a card to brighten your customer's day.

5. When you get the first order from a new customer, give them a small thank you gift in return.

Always a good idea: Pay your client a sincere compliment. People like it when salespeople notice and remark on something positive. That's why compliments strengthen relationships.

If you have not received a Thank You card from me yet, you will soon enough. But ask while you are in the shop and we will show you samples of the ones we have created for our own use. BTW we can create you a really cool, custom "Thank You" card. Using your logo, beautiful colors or a photograph to help make it memorable. 


Best Wishes,
John