8 Tips for Designing & Printing Business Brochures

Marketing and advertising are the keys to business success. Whether you are operating a small business from your home, or a large multinational company, you will find that you always have a need for high quality business brochures. These marketing pieces demonstrate your companies brand and offer current and potential customers the ability to see what you do and the services you are able to provide. Here are eight  tips for designing and printing business brochures.

Pick a Standard Size/Folding Combination

There are a number of standard brochure types and sizes available to choose from. The advantages that come with selecting something standard include lower costs and an easier printing process. Also, if you work with our designer we already have experience with this type of brochure layout.

Decide if You Want Color or Black and White

There is a premium associated with color printing. The cost can be slightly more than printing with simple black ink. Depending on the quantity of brochures that you will order or print, there may be a reduction in the price variance for many thousands of copies. Otherwise, if you plan to print color brochures it is important to realize that there is a increased cost involved.

Choose the Right Paper

A beautiful photographic brochure will be significantly less effective if it is printed on low quality or thin paper. When you work with Pine Press Printing to produce your business brochures, you can expect that we will make recommendations about paper type and weight if we think you should reconsider your initial choices.

Work with a Professional Designer

The investment that you will make in your business when you print brochures is very important. Therefore, you should work with our professionals to ensure that your message gets out and that the delivery is going to catch the attention of potential clients.

Find the Right Message and Use Words Sparingly

No one is going to read paragraph after paragraph of small print on your brochures. It is important to figure out exactly what you want to say and the fastest way to say it. We have expert copywrite experience to help develop those words.

Find the Right Graphics

Regardless of your business, your brochures will probably need to include some type of graphics or photos. The target audience will help to determine what you use, be it graphs, photos, cartoons or just a simple logo. Having a brochure that catches the eye of your target audience is what matters the most.

Be Original

If you can find a way to present your material and market your business creatively and originally, there is a higher likelihood that your audience will not only notice your brochure, but also pass it around! The more exposure your company and your materials get, the better your business will grow.

Brochures are an Extension of Your Business

Brochures are one part of your business branding strategy. They are an extension of your identity and in keeping with that idea, you should make sure that your brochures speak on behalf of your business to anyone who is willing to take the time to listen to your message.

Conclusion

By taking the time to follow these eight simple tips about designing and printing your business brochures, you will be making huge strides in your business marketing. Remember, you never get a second chance to make a good first impression!


Pine Press Printing is here to help.

Best Wishes,
John