Black and white printing works for certain things - text documents and photographs. But full color printing is the best way to make the right impression.
Here are some reasons why:
- It's more professional. If you're trying to sell your company's products or services, choosing full color printing for marketing materials and business cards shows your prospective customers you are a company that is worth doing business with. It can help add legitimacy to your company that will make people more likely to consider doing business with you.
- Printing in full color grabs attention. If you are standing at a bulletin board or sifting though a pile of mail and there are five items, four of them in black and white and one of them in color, it's a given that your eyes will be drawn to the one that has been done in color. You can write a solid brochure, flyer or newsletter, but if it doesn't get someones attention, it won't make a difference.
- Pictures will look better. While of course you can add pictures in black and white, color pictures are more crisp and true to life. Often times when you print a picture in black and white, you end up with an image that is almost impossible to make out. Full color printing can help prevent this problem.
Pine Press Printing
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